Ownable idea
Architecture gives the brand a category language competitors do not own.
Confidential · Investor Presentation 2026 · Not a Securities Offering
108 Bond Enterprises, LLC
The Architecture
of Hair.
A prestige, structure-first hair care house built on an ownable idea, an authentic heritage address, and a premium visual system.
London1954Bond Street
Investor presentation2026
The investor thesis
A clear reason
to exist.
108 Bond Street is not another “repair” brand. It claims the premium territory between technical performance and architectural design.
Legitimate heritage
108 Bond Street, London, 1954 connects the product to the birth of modern hair design.
Premium package system
Deep navy aluminum, cream labels, silver accents, and no excess unit carton waste.
Controlled distribution
Salon-first education creates authority before wider retail expansion.
The problem
A noisy category
with a trust gap.
Too much noise. Miracle language has trained premium consumers to question what brands say.
No clear territory. Most brands compete on ingredients, molecules, bonds, peptides, or celebrity.
Less trust. Consumers still want performance, communicated honestly and with restraint.
The solution
One system.
Four pillars.
- 01Structure-first languageAlignment, balance, depth, condition, integrity.
- 02Disciplined claimsNo pseudo-science. No exaggerated promises.
- 03Education as distributionStylists become the living proof.
- 04Ethical baselineVegan, cruelty-free, sustainably minded.
1954 · The address becomes the brand
A real origin story.
Not a manufactured one.
1954Vidal Sassoon opens the Bond Street salon.
Modern designGeometric precision changes how hair is cut and understood.
LegacyArchitecture becomes a language of discipline, shape, and confidence.
NowEden and Elan carry the legacy into a modern product house.
The product portfolio
Five core products.
One Founder Circle limited edition.
A modern apothecary system: cream labels, deep navy aluminum, silver hardware, and a clear product hierarchy.
01Shampoo02Conditioner05Treatment03Bonding04Hydration06Founder Circle LESignature Hairspray
35%COGS target
65%Gross margin target
CAContract manufacturing
70%Long-term gross margin
Built to be owned
Premium, architectural,
and shelf-ready.
Every element reinforces one idea: structure, geometry, precision. Confident and technical, but never clinical.
Go-to-market
Controlled launch.
Disciplined growth.
Market entry emphasizes limited availability, professional authority, and early-adopter privilege.
Limited edition product builds aura before the first retail sale.
Education and stylist endorsement generate pull.
Sephora, Ulta, and selected specialty retail across the U.S. and Canada.
EU, Australia, and South Africa. Amazon only after equity is established.
Seven-year net sales trajectory
Built for operating leverage.
U.S. launch in Year 1, scaling toward full omni-channel global distribution by Year 7.
$63.4MYear 7 net sales target
$12.7MYear 7 operating income target
20%Year 7 operating margin
Forward-looking projections are management targets and are not guaranteed.
Founders
A family legacy.
A shared standard.
Eden Sassoon
Daughter of Vidal Sassoon. Known for luxury salon environments, professional standards, and a modern creative lens on hair culture.
50% membership equityElan Sassoon
Son of Vidal Sassoon. Global hair authority, educator, and entrepreneur carrying a 70-year architectural hair legacy forward.
50% membership equityEach founder holds 50% membership equity, diluted equally upon third-party investment.
The Founder Circle
First 500 investors.
Earliest access.
A curated group of early contributors, advisors, and strategic partners who share in the founding equity and help build the cultural nucleus of 108 Bond.
5%Authorized units reserved
500Maximum participants
5Maximum units per investor
- Founder Circle limited edition product
- Named recognition as founding brand architect
- First-access milestone updates
- Pro-rata dilution equal to founders
Exit strategy & valuation
Built for legacy.
Designed for acquisition.
Brand architecture, founder heritage, and a disciplined product system create an acquisition-ready platform for a strategic beauty buyer.
Net sales exit multiple
Based on Year 7 net sales target
U.S. trademark applications filed July 2026
Comparable transactions are illustrative. Forward-looking projections are not guaranteed. All investments carry risk.
Protected · Proprietary · Defensible
Build the category
before the market can copy it.
Request the full business plan, financial model, formal offering documents, and Founder Circle onboarding materials.
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